Social Media
LinkedIn is the most prominent social media website exclusively for the professional sphere. Like other platforms, it allows for the posting of text, videos, and images. Because it is predominantly used for networking and recruitment, individual’s profiles are inaccessible by default unless they have ‘connected’ with your account.
- Your IU account includes free access to LinkedIn Learning, formerly known as Lynda.com. It hosts a wide variety of professional development tutorials, some of which will be referenced in this guide.
- LinkedIn Tutorials:
- LinkedIn Learning (Sign in with your IU email for free access)
- LinkedIn Help Center
TikTok
TikTok is a short-form video platform that allows users to create and share engaging content with a wide audience. It is particularly useful for student organizations looking to promote events, share highlights, and engage with members through creative and interactive videos.
- With TikTok’s trending sounds, challenges, and hashtag system, student groups can increase their visibility and attract new members. The platform is ideal for showcasing behind-the-scenes footage, event recaps, and fun, engaging content relevant to your organization’s mission.
- TikTok Tutorials:
- LinkedIn Learning (Sign in with your IU email for free access)
- Note: It is NOT recommended to engage in paid social media advertising for your student group, but leveraging organic reach through trending challenges and collaborations can be highly effective.
Instagram is a platform that allows users to post stories, short videos, and stories (posts that stay on the profile for 24 hours). The platform emphasizes visual storytelling and can be a great place to share flyers for upcoming events/meetings as well as photos from after events/meetings.
- Instagram Tutorials:
- LinkedIn Learning (Sign in with your IU email for free access)
- Note: It is NOT recommended to engage in paid social media advertising for your student group, but leveraging organic reach through trending challenges and collaborations can be highly effective.
Facebook is a social media platform that allows users to share text posts, photos, videos (short and long), and event information. While Facebook has the capability for stories and reels like Instagram, they are less frequently utilized by users. Compared to Instagram, Facebook’s demographics skew slightly older. For student groups, Facebook’s main strength is its event sharing capabilities.
- Facebook Tutorials:
- LinkedIn Learning (Sign in with your IU email for free access)
- Note: It is NOT recommended to engage in paid social media advertising for your student group, but leveraging organic reach through trending challenges and collaborations can be highly effective.